Two worlds.
One word.
For retail, brands and companies: textile import, merch & customisation, private label and workwear, direct from China.
Nobody should have to trust blindly to import from China
For most buyers, importing from China is a black box. The language is foreign, so is the business culture, the prices are hard to read and there is no face on the other side. We are building the opposite.
Send enquirySo we built a direct import where a given word counts and the same two people understand both sides. Hanseatic in how we deal with you, modern in how we run it.
Felix and our Chinese team work in China with the manufacturers every day. Ben is in Hamburg and handles logistics, customs and the German paperwork. For the whole chain you deal with one contact, not a row of middlemen.
What you can check yourself: a physical sample you approve before production, two checks by our own team on site, during and after production, before every shipment, and a German invoice your bookkeeping treats like any domestic one.
From your need back to you
Every order runs through the same six stations. We stay with it all the way, so nothing gets lost between producer, freight and your delivery address.
It starts and ends with you
Your brand, shop or company defines article, quantity and deadline. We turn that into a clear specification and a realistic quote, with a first assessment within 48 hours.
See the processModern in how we run it
Manufacturer search, enquiries and logistics planning inside our network run largely automated. That keeps our workflow lean, while supplier vetting, negotiation and every approval stay in our own hands.
Founded in Hamburg, sourcing in China
Three principles you can hold us to.
A Hanseatic word
We both grew up in Hamburg, and a word given holds. A handshake counts like a signature here. We calculate openly. If we name a price, we do everything to keep it there. The same goes for the delivery date.
How we back that up
Both worlds, one language
We have both lived in China. Today Felix works in China and Ben in Hamburg. We know what a producer actually means when they say something, and what a buyer in Europe actually needs. That bridge only gets built by people who spent long enough on each side.
Meet the founders
A network built on site
Our manufacturer network was built in person, in direct contact with the factories rather than through trading platforms. Every manufacturer is vetted before the first order, including a business licence check.
See how we verify itMerch, private label or workwear
Merchandise for companies, events & creators
Custom apparel from 300 pieces: your fabric, colour, label and finishing, produced directly in China rather than decorated catalogue stock.
Open topic
Private label for brands & shops
Your own label on your own specification: sampling, an approved reference sample, two on-site quality checks by our own team and reorders you can plan around. We are the importer, so you need no EORI number.
Open topic
Workwear & corporate fashion
Polos, softshells, trousers and jackets in your company colour, consistent across every batch, delivered DDP with a German invoice.
Open topicPractical guides from our daily work
New EU Safeguards on Chinese Imports from 2027: What Textile Importers Need to Know at the End of October
Brussels is preparing new import restrictions on China for early 2027, starting with chemicals, furniture and machinery. Apparel is not on the list so far. Plus the freight rates at the end of October and what they mean for orders before the New Year festival.
ReadDestruction Ban for Textiles: What the EU Rule Means for Importers
Since 19 July 2026, large companies may no longer simply destroy unsold clothing. Who is affected, what is still open on the Digital Product Passport and what importers should keep in mind.
ReadImporting Textiles from China in 2027: The New EU Rules
From 14 December 2027 the EU ban on forced-labour products applies, and by June 2027 member states transpose producer responsibility for textiles. What brands and traders should prepare now.
ReadFind the page for your project
Common questions before an enquiry
The essentials on minimum quantities, timing, payment and the import process.
View all questionsHow does the import process work step by step?
In six steps: enquiry, quote & sampling, confirmation & payment, pre-shipment inspection, shipping & customs clearance, delivery DDP to your door. The full process is described on our "Process" page.
What minimum order quantities apply?
The minimum order is 300 pieces per item. Product details such as sizes, colours, material and finishing are agreed individually.
Which product categories do you source?
Our current focus is clothing and accessories: knitwear, wovens, sportswear, basics, baby clothing, shoes, bags and caps. We cover further categories through our producer network. Just ask us.
How long does delivery from China to Europe take?
It depends on the product, production time and transport route. We choose the fastest and most cost-effective route for each order. Sea freight typically takes several weeks; air freight is much faster. Our quote always includes a concrete lead time including production. With our express option, goods usually reach Germany about 5 days after production is finished.
What are the payment terms?
Payment is split: 60% when the contract is signed and 40% once the shipping document (bill of lading or air waybill) shows that the goods are on their way to you. On request we offer letter of credit protection.
Send us your enquiry
Tell us what you need. We respond within 48 hours with a personalised quote and next steps.
-bendetert- (Ben)